Privacy Policy

Privacy Policy for SEF Custom

Last updated: January 3, 2026

This Privacy Policy describes how SEF Custom LLC (“SEF Custom,” “we,” “us,” “our”) collects, uses, discloses, and protects personal information when you visit https://sefcustom.com (the “Site”), interact with our services, or make a purchase.

This Policy is designed for customers in the United States and Canada and also includes information for visitors from other regions.

1) Who we are (Business details)

Company name: SEF Custom LLC
Email (privacy requests): support@sefcustom.com
General support: support@sefcustom.com

2) What personal information we collect

A) Information you provide directly

We may collect information that you provide when you:

  • place an order, create an account, or contact us
  • subscribe to emails/SMS
  • submit customization content (photos, text, initials, dates, etc.)

This may include:

  • Identifiers & contact details: name, email, phone number, shipping/billing address
  • Order details: items purchased, size/color/variant, personalization details
  • Payment information: payment method details are processed by secure payment providers (we do not store full card numbers)
  • Customer support info: messages, attachments, and any information you choose to share
  • User-generated content (Customization files): photos/images you upload and text you provide to create a custom product

B) Information collected automatically (online identifiers)

When you visit the Site, we may automatically collect:

  • IP address, browser type, device information
  • pages viewed, time spent, clicks, referring/exit pages
  • approximate location (derived from IP)
  • cookie identifiers and similar tracking technologies

This helps us operate the Site, prevent fraud, and improve performance.

3) How we use personal information

We use personal information to:

  1. Provide and fulfill orders (process payments, produce personalized items, ship products)
  2. Communicate with you (order confirmations, shipping updates, customer support)
  3. Personalize and improve our Site, products, and customer experience
  4. Security & fraud prevention (detect suspicious activity, protect accounts)
  5. Marketing & advertising (send promotional emails/SMS where permitted, show ads, measure ad performance)
  6. Legal and compliance (tax, accounting, disputes, enforce our terms)

4) How we share personal information (POD + service providers)

We share personal information only as needed to run our business, including with:

A) Print-on-demand production & fulfillment partners

Because we sell made-to-order, personalized products, we must share certain information with our print-on-demand production and fulfillment partners to manufacture and ship your order. This may include your name, shipping address, phone number (if required by the carrier), order details (product, size, color), and customization details (text you provide and any images you upload).

Our fulfillment partners may include Printful and/or Printify (and their production and shipping partners), depending on the product and routing.

B) Payment processing

We use payment processors to handle transactions securely (e.g., Shopify Payments and/or other gateways available on checkout).

C) Shipping & logistics carriers

We share information with carriers to deliver your package (name, address, tracking details).

D) Website, analytics, and marketing tools

We may use tools that help us run and improve the Site and measure marketing performance (e.g., analytics, conversion measurement, ad pixels). Shopify also provides store and checkout infrastructure.

E) Legal disclosures

We may disclose information if required by law, court order, lawful requests, or to protect rights, safety, and prevent fraud.

We do not “sell” your personal information in the ordinary sense. However, some privacy laws define “sale” or “share” broadly to include certain advertising/analytics practices; see Section 9 (US Privacy Rights) for opt-out choices.

5) Cookies, pixels, and similar technologies

We use cookies and similar technologies to:

  • enable core site functions (cart, login, checkout)
  • remember preferences
  • perform analytics (site performance)
  • measure and improve advertising campaigns

Your choices:

  • You can manage cookies via browser settings.
  • If you use a cookie banner/consent tool, you can change preferences at any time via that tool (recommended for compliance and ad measurement).
  • You can opt out of certain targeted advertising as described in Section 9.

Opting out of targeted advertising:

  • Meta (Facebook/Instagram): https://www.facebook.com/settings/?tab=ads
  • Google: https://adssettings.google.com/
  • TikTok: ad settings in your TikTok account

You can also opt out of some interest-based advertising via:

  • Digital Advertising Alliance (US): https://optout.aboutads.info
  • Digital Advertising Alliance of Canada: https://youradchoices.ca/en/tools

6) Data retention (how long we keep information)

We retain personal information only as long as necessary for the purposes described, including:

  • Orders and invoices: kept as required for accounting, tax, and legal obligations
  • Customer support records: retained to handle issues and improve support
  • Marketing data: kept until you unsubscribe or request deletion, subject to legal requirements
  • Fraud/security logs: retained as needed for protection and compliance

Retention periods can vary based on legal requirements and operational needs.

7) Data security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No system is completely secure, and we cannot guarantee absolute security.

8) International transfers

We may process and store information in the United States, Canada, and other countries where we or our service providers operate. By using the Site, you understand that your information may be transferred across borders and processed under different laws.

9) Your privacy rights (United States & Canada)

A) United States – State privacy rights (including California)

Depending on your state of residence, you may have the right to:

  • request access to the personal information we collected about you
  • request deletion (subject to exceptions)
  • request correction of inaccurate information
  • opt out of “selling” or “sharing” personal information for targeted advertising
  • limit certain uses of sensitive personal information (where applicable)
  • not be discriminated against for exercising your rights

How to submit a request:
Email us at support@sefcustom.com with the subject line “Privacy Request”. Include:

  • your full name, email used on the order, and (if applicable) order number
    We may need to verify your identity before completing the request.

Do Not Sell or Share My Personal Information:
To opt out of “sale”/“sharing” as defined under certain laws, contact us at support@sefcustom.com or use our opt-out mechanism if available on the Site.

Global Privacy Control (GPC):
Some browsers and extensions provide a “GPC” signal. Where required, we will treat GPC-enabled requests as a valid opt-out of sale/sharing for that browser/device.

Authorized agents:
Where permitted by law, you may use an authorized agent to submit requests on your behalf; we may request proof of authorization.

B) Canada – PIPEDA rights

If you are in Canada, you may have the right to:

  • access your personal information
  • request correction of inaccurate information
  • withdraw consent (subject to legal/contract restrictions)

To request access or correction, email support@sefcustom.com 

We aim to respond within a reasonable timeframe and may need to verify identity. Canada’s privacy regulator provides guidance on access requests under PIPEDA. 

You may also withdraw consent to certain processing, subject to legal or contractual restrictions.

C) Marketing communications (Email/SMS)

  • Email: you can unsubscribe anytime using the link in our emails.
  • SMS (if enabled): you can opt out by replying STOP (or as described in the message).
    Transactional messages (order confirmations, shipping updates) may still be sent.

10) Children’s privacy

Our Site is not intended for children under 16. We do not knowingly collect personal information from children without appropriate consent.

11) Third-party links

Our Site may contain links to third-party sites or services. We are not responsible for the privacy practices of those third parties.

12) Changes to this policy

We may update this Policy from time to time. The “Last updated” date indicates when changes were made. Continued use of the Site means you accept the updated Policy.

13) Contact us

For questions or privacy requests:
Email: support@sefcustom.com
Company: SEF Custom LLC